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Google RCS Pricing: In today’s digital age, messaging has become an integral part of our lives. SMS, the traditional form of communication, has its limitations, prompting the need for a more enhanced and feature-rich messaging service. Google, with its Rich Communication Services (RCS), aims to redefine the messaging experience for users. This article explores the pricing structure of Google RCS in India in 2025 and how it is revolutionising messaging services. The Rise of RCS RCS, also known as Rich Communication Services, is a messaging protocol developed by Google as a successor to SMS. It offers a more modern and interactive messaging experience by harnessing the power of the internet. With RCS, users can enjoy features like group chats, high-resolution photo sharing, read receipts, and more, similar to popular messaging apps like WhatsApp and iMessage. Google’s Commitment to RCS At the Google I/O event in 2023, Google reaffirmed its commitment to RCS and announced significant prog...

Conversational marketing is a rapidly growing trend, and businesses are looking for new ways to engage with their customers. Two of the most popular platforms for conversational marketing are Google RCS messaging and WhatsApp Business API. Google RCS messaging is a new messaging standard that is still being developed. It is based on SMS and MMS, but it offers a number of additional features, such as rich media messages, typing indicators, read receipts, delivery reports, group chats, location sharing, and rich cards. WhatsApp Business API is a third-party API that businesses can use to send and receive messages on WhatsApp. WhatsApp is a popular messaging app with over 2 billion users worldwide. The WhatsApp Business API allows businesses to send and receive messages, create and manage groups, send broadcast messages, view analytics, and integrate with other business systems. Are we expecting a war between the two most popular conversational marketing platforms? In a recent meeting Met...

Welcome to our blog! In today’s post, we’re diving into the fascinating world of WhatsApp chatbots. Have you ever wondered what exactly a chatbot is and how it works? Well, you’re in the right place! WhatsApp is one of the most popular messaging apps in the world, with over 2 billion active users. It’s a great way to connect with your customers, but it can be time-consuming to manage conversations manually. That’s where chatbots come in. At its core, a chatbot is a software application designed to simulate human-like conversations with users. It enables companies to engage with their audience in real-time, providing instant and personalized responses. The beauty of chatbots lies in their ability to automate interactions while still maintaining a human touch. When it comes to chatbots, many people associate them with artificial intelligence (AI). While AI can enhance the capabilities of a chatbot, it’s not a requirement for creating a smart and functional bot. In fact, there are differe...