RCS Business Messaging: New Features & Updates
As technology continues to evolve, companies are always looking for ways to improve their communication with customers. One such platform that is gaining popularity in recent years is Google’s Rich Communication Services (RCS). RCS Messaging is an upgrade to traditional SMS messaging that enables more advanced features, such as read receipts, typing indicators, and multimedia messaging. In this blog post, we will explore some of the new features and updates to RCS and how they can benefit companies using the platform for conversational marketing. Verified Business Messaging One of the newest features of RCS is verified business messaging. This feature enables companies to display their brand name and logo in the messaging app, letting customers know that the message is coming from a verified source. This can help to increase customer trust and confidence in the brand. Additionally, verified business messaging provides customers with the ability to block or report messages from unverif...